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Our Story


I’ve always had a passion for health and nutrition – healthy cooking, baking, and most importantly, eating! As young as I can remember, I was reading recipes in mom’s magazines and even reading Grandma’s recipe cards and cookbooks to pass the time in the summer and on weekends.  I was always drawn to the “healthy” recipes like ones containing oats, fruits and nuts. Problem is, I didn’t quite realize that adding all the sugar and butter kind of negated all the goodness.

When my first daughter was born, I longed to be a stay-at-home mom but couldn’t figure out how to fund that dream. I thought it’d be fun to own a business – something to do with cooking and baking – selling homemade cookies at various shops or even running a Bed & Breakfast. But, as time passed and my second daughter was born, those dreams were set by the wayside.

As soon as my daughters were old enough to help, they were baking quick breads, cakes and cookies with me. We made foods from real ingredients and found ways to make recipes healthier. We substituted applesauce for oil, reduced added sugar by half and added nuts wherever possible. One of our favorite things to make was and still is Alton Brown’s Granola recipe (we can easily add and mix and match fruit and nuts to our tastes).

Now, my girls are teenagers, and I have the support I need to run my own business! After discovering an energy ball at a local coffee shop, we started to experiment with recipes using wholesome ingredients like oats, honey, fruits and nuts. We thought, ‘why would we pay for energy bars that aren’t that great tasting AND are made with ingredients that we can't pronounce or identify?'

Oatballs are a perfect combination of healthy and decadent, full of energy-filled oats and fruits, natural sweeteners like honey and maple syrup and nuts (healthy fats). We've chosen these ingredients to create Well. Rounded. Goodness.

Our mission is to "Provide wholesome snacks using ingredients we know, trust and can pronounce”.

We hope you like what you see and grab some Oatballs today! We can't wait to hear what you think!

Jennifer, President and Master Oatball Chef